Their email address is a piece of data that was collected by your company. For example, someone visits your website and subscribes to your email newsletter. These three types of data differ in how they're collected and shared: 1st-party data DMPs mostly use third-party data, also with a bit of second-party data. CDPs primarily use first-party data and a bit of second-party data. CDP vs DMP- Data use differences: 1st-, 2nd-, and 3rd-party dataĬDPs and DMPs both use data, but the types of data they use differ drastically. We explore these differences in greater detail below. The third difference is in data retention: CDP’s retain data for long periods of time, while DMP’s typically only retain data for short periods.
The second is their use of customer identities: CDP’s collect personal data on users while DMP’s typically use anonymous data. The first is the data they use: CDP’s typically use 1st party data while DMP’s typically use 2nd & 3rd party data. There are three main differences between CDP & DMP platforms. CDP vs DMP: how are they different? A quick summary Whether you should use a DMP or CDP depends on what kind of data you plan to use, how long you plan to retain it, and how you'll use customer identities as part of your business. Their DMP works by collecting data on their users and allowing advertisers to use that data to target Facebook users with advertisements. Facebook is one of the best-known examples of a DMP. The data DMPs collect is most often used to create advertising audiences. Facebook has billions of users they collect data on their users, anonymize it, and sell it to advertisers. DMPs get their data by purchasing it from a data seller or by having such a large number of users that the DMP can aggregate and anonymize its own data that is essentially how Facebook works.
For example, you can take the data collected by your CDP and share it with your email marketing system to send relevant emails to one segment of your audience.Ī data management platform, on the other hand, is a platform that collects and manages large, anonymized data sets of audiences.
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